Fitbit ‘Mass Appeal’ Smartwatch Might Be The Blaze 2

Fitbit said during its latest investors call that it will release a new smartwatch later this year that would have “mass appeal.” Soon afterwards, leaked photos of the new Fitbit smartwatch surfaced online and it may end up being called the Fitbit Blaze 2.

The alleged leaked images of the Fitbit Blaze 2 were exclusively shared online by Wareable. The site didn’t say how it got the images, but it also obtained information on some of its specs and features. First off, the Fitbit Blaze 2 will run the same Fitbit OS software that’s currently running in the Ionic smartwatch. This certainly isn’t surprising, but it does mean that the company is adamant in wider adoption of its own operating system.

As for the design, Fitbit wants its new smartwatch to appeal more to the female market. The Fitbit Ionic has a large and unattractive design and it’s only available in one form. Sources say that Fitbit’s new “mass appeal” smartwatch would be smaller than the Ionic and would be closer to the size of the first generation Blaze. The new device appears to have a much rounder design than the Ionic which is certainly pleasing to the eyes. The shape and size is a bit reminiscent of the Pebble Time 2.

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